rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: El
    title: espejismo del mercadeo
    sub title: cómo volverlo una realidad
  name:
    name part: McIver, Colin
    role:
      role term: creator
  name:
    name part: Villamizar Herrera, Jesús
    role:
      role term: traductor
  type of resource: text
  origin info:
    place:
      place term: ck^
    place:
      place term: Bogotá
    publisher: Legis
    date issued: ©1989
    date issued: 1989
    issuance: monographic
  language:
    language term: spa
  language:
    language term: eng
  physical description:
    extent: viii, 242 páginas ; 24 cm.
  table of contents: Mercadeo es gerencia -- Cómo manejar el cambio -- Un gran profesionalismo
  target audience: general
  note: Colin McIver ; traducción Jesús Villamizar Herrera.
  note: Incluye índice
  note: Título original: Marketing mirage. How to make it a reality
  subject:
    topic: Mercadeo
  subject:
    topic: Administración de mercadeo
  classification: 658.8 M152e
  related item:
    title info:
      title: Marketing mirage. How to make it a reality
  identifier: 9589042546
  record info:
    record content source: CO-BoSNA
    record creation date: 990305
    record change date: 20260706115930.0
    record identifier: 000019004
    language of cataloging:
      language term: spa