rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: La
    title: nueva competencia
    sub title: más alla de teoría Z, el mercadeo al estilo japonés
  name:
    name part: Kotler, Philip
    role:
      role term: creator
  name:
    name part: Fahey, Liam
  name:
    name part: Jatusripitak, Somkid
  name:
    name part: Arias de Hassan, Adriana
    role:
      role term: traductor
  type of resource: text
  origin info:
    place:
      place term: ck^
    place:
      place term: Bogotá
    publisher: Norma
    date issued: 1987
    issuance: monographic
  language:
    language term: spa
  language:
    language term: eng
  physical description:
    extent: xvii, 370 páginas ; 23 cm.
  table of contents: El campo de batalla del mercadeo -- Estrategias de mercadeo del Lejano Oriente: el camino a la dominación --Encuentro con la nueva competencia
  target audience: specialized
  note: Philip Kotler, Liam Fahey, Somkid Jatusripitak; traducción Adriana Arias de Hassan.
  note: Incluye índice
  note: The new competition
  subject:
    geographic code: a-ja---
  subject:
    topic: Mercadeo
    geographic: Japón
  subject:
    topic: Competencia económica
    geographic: Japón
  subject:
    topic: Planificación empresarial
    geographic: Japón
  classification: 658.8001 K874n
  related item:
    title info:
      title: The new competition
  identifier: 9580403333
  record info:
    record content source: CO-BoSNA
    record creation date: 990406
    record change date: 20260706115931.0
    record identifier: 000019008
    language of cataloging:
      language term: spa