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|a Cárdenas Tabares, Fabio
|e autor
|
| 245 |
1 |
0 |
|a Mercadotecnia y productividad turística /
|c Fabio Cárdena Tabares.
|
| 260 |
|
|
|a México :
|b Editorial Trillas,
|c ©1991.
|
| 300 |
|
|
|a 73 páginas ;
|c 23 cm.
|
| 504 |
|
|
|a Incluye referencias bibliográficas e índice analítico
|
| 505 |
0 |
|
|a Calidad: sinónimo de productividad -- Relación entre producto y empleo -- Comercialización del producto turístico -- Las fases de la comercialización turística -- Productividad de la comercialización del turismo -- Las relaciones de los operadores turísticos -- Ventas en el sector turístico -- Diversificación de la demanda turística -- Productividad en el rubro de alimentos y bebidas -- El operador turístico moderno
|
| 650 |
1 |
7 |
|a Comercio turístico
|2 Armarc
|
| 650 |
2 |
7 |
|a Promoción del turismo
|2 Armarc
|
| 650 |
2 |
7 |
|a Marketing turístico
|2 Tesauro CDTE
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