rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Principios de mercadeo
  name:
    name part: Céspedes Sáenz, Alberto
    role:
      role term: creator
  type of resource: text
  genre: biography
  origin info:
    place:
      place term: ck^
    place:
      place term: Bogotá
    publisher: Ecoe
    date issued: 2004
    edition: 3a. edición
    issuance: monographic
  language:
    language term: spa
  physical description:
    extent: xxi, 450 páginas : ilustraciones ; 23 cm.
  table of contents: Principios básicos -- Segmentación -- Las necesidades y el consumidor -- El producto -- El precio
  target audience: specialized
  note: Alberto Céspedes Sáenz.
  note: Incluye apéndices y glosario
  note: Incluye bibliografía
  subject:
    topic: Mercadeo
  subject:
    topic: Mercadeo
    topic: Administración
  subject:
    topic: Análisis de mercadeo
  classification: 658.8 C422p
  identifier: 9586482731
  record info:
    record content source: CO-BoSNA
    record creation date: 060328
    record change date: 20260706120301.0
    record identifier: 000030200
    language of cataloging:
      language term: spa