rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Comportamiento del consumidor
    sub title: conceptos y aplicaciones
  name:
    name part: Loudon, David L.
    role:
      role term: creator
  name:
    name part: Della Bitta, Albert J.
  name:
    name part: Rosas Sánchez, Rosa María
    role:
      role term: traductor
  name:
    name part: Teysser Mont, Ezequiel
    role:
      role term: rev.
  type of resource: text
  origin info:
    place:
      place term: mx^
    place:
      place term: México, D. F
    publisher: McGraw-Hill Interamericana
    date issued: c1995
    date issued: 1995
    copyright date: ^^^^
    issuance: monographic
  language:
    language term: spa
  language:
    language term: eng
  physical description:
    extent: xxiii, 834 páginas : ilustraciones ; 25 cm.
  table of contents: Estudio del comportamiento del consumidor -- Conocimiento de los consumidores y los segmentos de mercado -- Factores ambientales que influyen en el comportamiento del consumidor -- Determinantes individuales del comportamiento del consumidor -- Procesos de la toma de decisiones del consumidor -- Otros aspectos -- Casos
  target audience: specialized
  note: David L. Loudon, Albert J. Della Bitta; traducción Rosa María Rosas Sánchez ; revisión técnica Ezequiel Teyssier Mont.
  note: Incluye índice analítico
  note: Consumer behavior: concepts and applications 4th. ed 0070387672
  subject:
    topic: Segmentación del mercado
  subject:
    topic: Comportamiento del consumidor
  classification: 658.8342 L886c
  related item:
    title info:
      title: Consumer behavior: concepts and applications
    origin info:
      edition: 4th. ed
    identifier: 0070387672
  identifier: 9701006720
  record info:
    record content source: CO-BoSNA
    record creation date: 960904
    record change date: 20260706120700.0
    record identifier: 000026055
    language of cataloging:
      language term: spa