rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Mercadotecnia
  name:
    name part: HEIDINGSFIELD, Myron S.
    role:
      role term: creator
  name:
    name part: BLANKENSHIP, Albert B.
  type of resource: text
  origin info:
    place:
      place term: mx^
    place:
      place term: México
    publisher: Continental
    date issued: 1972
    issuance: monographic
  language:
    language term: spa
  physical description:
    extent: 407 páginas ; 23 cm.
  table of contents: La mercadotecnia como proceso... Motivos que impulsan al consumidor... La estructura de la venta al menudeo -- Las técnicas de la venta directa... La venta del producto... El financiamiento del programa de mercadeo... El mercadeo de artículos seleccionados -- La administración del mercadeo -- Métodos para tomar decisiones... Mercadeo internacional
  target audience: specialized
  note: Myron S. Heidingsfield, Albert B. Blankenship;.
  note: Incluye índice, p. 398-407
  subject:
    geographic code: n-mx---
  subject:
    topic: MERCADEO
  subject:
    topic: CONSUMIDORES
  subject:
    topic: VENTAS
  subject:
    topic: VENDEDORES Y ARTE DE VENDER
  subject:
    topic: VENTA DIRECTA
  subject:
    topic: ADMINISTRACION DE MERCADEO
  subject:
    topic: MERCADEO INTERNACIONAL
  record info:
    record content source: CO-BoSNA
    record creation date: 990216
    record change date: 20260706123300.0
    record identifier: 000027067
    language of cataloging:
      language term: spa