rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing emocional
    sub title: el método de Hallmark para ganar clientes para toda la vida
  name:
    name part: Robinette, Scott
    role:
      role term: creator
  name:
    name part: Brand, Claire
  name:
    name part: Lenz, Vicki
  name:
    name part: Trabal, Betty
    role:
      role term: traductor
  type of resource: text
  genre: biography
  origin info:
    place:
      place term: sp^
    place:
      place term: Barcelona
    publisher: Gestión 2000
    date issued: ©2001
    date issued: 2001
    issuance: monographic
  language:
    language term: spa
  language:
    language term: eng
  physical description:
    extent: 237 páginas : ilustraciones ; 24 cm.
  target audience: specialized
  note: Scott Robinette, Claire Brand y Vicki Lenz ; traducción Betty Trabal.
  note: título original Emotion marketing. The Hallmark way of winning customers for life
  note: Incluye bibliografía
  subject:
    topic: Mercadeo
  subject:
    topic: Relaciones con los clientes
  subject:
    topic: Preferencias de los consumidores
  classification: 658.8 R656m
  related item:
    title info:
      title: Emotion marketing. The Hallmark way of winning customers for life
  identifier: 8480886544
  record info:
    record content source: CO-BoSNA
    record creation date: 991206
    record change date: 20260706123459.0
    record identifier: 000032907
    language of cataloging:
      language term: spa