rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Fundamentos de marketing de servicios
    sub title: conceptos, estrategias y casos
  name:
    name part: Hoffman, K. Douglas
    role:
      role term: creator
  name:
    name part: Bateson, John E. G.
  name:
    name part: Mascaró Sacristan, Pilar
    role:
      role term: traductor
  name:
    name part: Mondragón, Carlos
    role:
      role term: rev.
  type of resource: text
  genre: biography
  origin info:
    place:
      place term: mx^
    place:
      place term: México
    publisher: Thomson Editores
    date issued: c2002
    date issued: 2002
    copyright date: ^^^^
    edition: 2a. edición
    issuance: monographic
  language:
    language term: spa
  language:
    language term: eng
  physical description:
    extent: xxi, 569 páginas : ilustraciones ; 24 cm.
  table of contents: Características generales del marketing de servicios -- Estrategia de los servicios: cómo administrar el encuentro del servicio -- Cómo evaluar y mejorar la prestación de los servicios -- Casos
  target audience: specialized
  note: K. Douglas Hoffman, John E. G. Bateson ; traducción Pilar Mascaró ; revisión técnica Carlos Mondragón.
  note: Incluye índice alfabético
  note: Essentials of services marketing: concepts, estrategies and cases 2nd. ed
  subject:
    topic: Mercadeo de servicios
  subject:
    topic: Comunicación en mercadeo
  subject:
    topic: Ética de los negocios
  subject:
    topic: Servicio al cliente
  subject:
    topic: Administración de ventas
  classification: 658.8 H699f
  related item:
    title info:
      title: Essentials of services marketing: concepts, estrategies and cases
    origin info:
      edition: 2nd. ed
  identifier: 9706862021
  record info:
    record content source: CO-BoSNA
    record creation date: 060328
    record change date: 20260706123501.0
    record identifier: 000032932
    language of cataloging:
      language term: spa