rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Comunicación y mercadotecnia política
  name:
    name part: REYES ARCE, Rafael
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: mx^
    place:
      place term: México
    publisher: Limusa
    date issued: c2000
    date issued: c2002
    date issued: 2000
    issuance: monographic
  language:
    language term: spa
  physical description:
    extent: 163 páginas : ilustraciones ; 23 cm.
  table of contents: Función social de la mercadotecnia política. -- Mercadotencia: Funciones y alcances. -- Mercadotecnia política. -- Liderazgo y filosofía de servicio. -- Organización de una campaña política.
  target audience: specialized
  note: Rafael Reyes Arce, Lourdes Münch.
  note: Incluye bibliografía
  subject:
    geographic code: n-mx---
  subject:
    topic: POLITICA Y MEDIOS DE COMUNICACION DE MASAS
  subject:
    topic: TECNICAS POLITICAS
  subject:
    topic: CAPAÑA ELECTORAL
    topic: ORGANIZACION
  identifier: 9681856902
  record info:
    record content source: CO-BoSNA
    record creation date: 060518
    record change date: 20260706123618.0
    record identifier: 000033851
    language of cataloging:
      language term: spa