rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Mercadeo
  name:
    name part: MARTN, E.T.
    role:
      role term: creator
  name:
    name part: ARIAS DE HASSAN, Adriana
    role:
      role term: traductor
  type of resource: text
  origin info:
    place:
      place term: ck^
    place:
      place term: Bogotá
    publisher: Norma
    date issued: c1985
    date issued: 1985
    issuance: monographic
  language:
    language term: spa
  language:
    language term: eng
  physical description:
    extent: 139 páginas : gráficos ; 19 cm.
  table of contents: Enfoque de sistema. -- Investigación de mercadeo. -- Comportamiento adquisitivo del consumidor. -- Objetivos y palneación empresariales. -- La comunicación. -- El producto (o servicio). -- Determinación de los precios
  target audience: specialized
  note: E. T. Martin ; traducción Adriana Arias de Hassan.
  note: Marketing
  subject:
    geographic code: s-ck---
  subject:
    topic: MERCADEO
    topic: INVESTIGACIONES
    genre: GUIAS
  subject:
    topic: ADMINISTRACION DE MERCADEO
  subject:
    topic: ANALISIS DE MERCADEO
  related item:
    title info:
      title: Marketing
  identifier: 9580400695
  record info:
    record content source: CO-BoSNA
    record creation date: 950327
    record change date: 20260706124222.0
    record identifier: 000039271
    language of cataloging:
      language term: spa