rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing
    sub title: crear y mantener clientes en un mundo de comercio-e
  name:
    name part: Zikmund, William G.
    role:
      role term: creator
    role:
      role term: autor
  name:
    name part: D'Amico, Michael
    role:
      role term: autor
  name:
    name part: Ortíz Staines, Manuel
    role:
      role term: traductor
  type of resource: text
  origin info:
    place:
      place term: mx^
    date issued: 2002
    edition: Séptima edición
    issuance: monographic
  language:
    language term: spa
  language:
    language term: eng
  physical description:
    extent: 2 volúmenes : ilustraciones ; 27 cm.
  table of contents: Volumen 1. La naturaleza de la mercadotecnia. Análisis de mercadeo y comportamiento del comprador -- Volumen 2. Productos estratégicos para competición global. Estrategia de distribución. Comunicación de mercadotecnia integrada. Estrategia de asignación de precios
  target audience: general
  note: William G. Zikmund, Michael D'Amico ; traducción Manuel Ortiz Staines.
  note: Incluye índice
  note: Título original: Marketing, creating and keeping customer in an e-commerce world 7th 0324028113
  subject:
    topic: Mercadeo
  subject:
    topic: Comercio electrónico
  subject:
    topic: Consumidores
  subject:
    topic: Servicio al cliente
  subject:
    topic: Embalaje
  subject:
    topic: Ventas
  subject:
    topic: Promoción de ventas
  subject:
    topic: Precios
  classification: 658.84 Z68m
  related item:
    title info:
      title: Marketing, creating and keeping customer in an e-commerce world
    origin info:
      edition: 7th
    identifier: 0324028113
  identifier: 9706860967
  record info:
    record content source: CO-BoSNA
    record creation date: 941123
    record change date: 20260706110919.0
    record identifier: 000000327
    language of cataloging:
      language term: spa