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|a Mercado Hernández, Salvador
|e autor
|
| 245 |
1 |
0 |
|a Mercadotecnia programada :
|b principios y aplicaciones para orientar la empresa hacia el mercado /
|c Salvador Mercado Hernández.
|
| 250 |
|
|
|a 3a. edición
|
| 264 |
|
1 |
|a México :
|b Editorial Limusa :
|b grupo Noriega Editores,
|c 2011.
|
| 300 |
|
|
|a 834 páginas :
|b ilustraciones ;
|c 23 cm.
|
| 336 |
|
|
|a texto
|2 rdacontent
|
| 337 |
|
|
|a sin mediación
|2 rdamedia
|
| 338 |
|
|
|a volumen
|2 rdacarrier
|
| 504 |
|
|
|a Incluye referencias bibliográficas
|
| 505 |
0 |
|
|a Análisis de las operaciones mercadológicas -- Información e investigación en la mercadotecnia -- Actividades mercadológicas -- Precio -- La mercadotecnia en acción -- Distribución -- Promoción -- Tecnología mercadológica -- Administración de la mercadotecnia
|
| 650 |
1 |
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|a Mercadotecnia
|2 Armarc
|
| 650 |
2 |
7 |
|a Mercadeo
|x Investigaciones
|2 Armarc
|
| 650 |
2 |
7 |
|a Administración de productos
|2 Armarc
|
| 650 |
2 |
7 |
|a Canales de comercialización
|2 Armarc
|
| 650 |
2 |
7 |
|a Promoción de ventas
|2 Armarc
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