rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Mercadoctenia social
    sub title: estrategias para cambiar el comportamiento público
  name:
    name part: Kotler, Philip
    role:
      role term: creator
  name:
    name part: Roberto, Eduardo L.
  type of resource: text
  origin info:
    place:
      place term: mx^
    place:
      place term: Mexico
    publisher: Diana
    date issued: 1992
    issuance: monographic
  language:
    language term: spa
  physical description:
    extent: 389 páginas : ilustraciones ; 23 cm.
  table of contents: Para entender la mercadoctenia social -- Análisis del medio ambiente de la mercadotecnia social -- Desarrollo de programas de mercadotecnia social -- Gerencia de mercadotecnia social.
  target audience: specialized
  note: Philip Kotler, Eduardo L. Roberto.
  note: Incluye Indice, p. 381-389
  subject:
    geographic code: n-mx---
  subject:
    topic: Mercados
  subject:
    topic: Mercadeo
    topic: Administración
  classification: 658.821 K874m
  identifier: 9681322584
  record info:
    record content source: CO-BoSNA
    record creation date: 080717
    record change date: 20260706133449.0
    record identifier: 000044291
    language of cataloging:
      language term: spa