e-Commerce /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , , |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
México, D. F. :
McGraw-Hill Interamericana Editores,
c2003.
|
| Subjects: | |
| Notas Contenido: |
|
MARC
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| 041 | 1 | |a spa |h eng | |
| 082 | 0 | 4 | |a 658.8720285 |b R277e |2 23 |
| 100 | 1 | |a Rayport, Jeffrey F. | |
| 245 | 1 | 0 | |a e-Commerce / |c Jefferey F. Rayport, Bernard J. Jaworski ; traducción Concepción Verania de Parres Cárdenas ; revisión técnica Arturo Mota Martínez. |
| 260 | |a México, D. F. : |b McGraw-Hill Interamericana Editores, |c c2003. | ||
| 300 | |a xlv, 493 páginas : |b ilustraciones ; |c 26 cm. | ||
| 500 | |a Incluye índices onomástico y analítico con glosario | ||
| 505 | 0 | |a Panorama general de la estructura del comercio electrónico -- Encuadre de la oportunidad de mercados -- Modelos de negocios -- Interfaz del cliente -- Comunicaciones del mercado y establecimiento de marcas -- Implantación -- Métrica -- Valuación -- Infraestructura de redes -- Convergencia de los medios | |
| 534 | |t e-Commerce | ||
| 650 | 1 | 7 | |a Comercio electrónico |2 Armarc |
| 650 | 1 | 7 | |a Mercadeo en Internet |2 Armarc |
| 700 | 1 | |a Jaworski, Bernard J. | |
| 700 | 1 | |a Verania de Parres Cárdenas, Concepción |e traductor | |
| 700 | 1 | |a Mota Martínez, Arturo |e rev. | |
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