199 preguntas sobre marketing y publicidad /
Ofrece terminología explicaciones y documentos sobre los más variados temas de marketing y publicidad, desde qué es la tasa interna deretorno hasta qué es el punto bruto de rating.
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Spanish |
| Published: |
Bogotá :
Editorial Norma,
c1994.
|
| Subjects: |
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