Roberto Goizueta : el hombre que puso al mundo a tomar coca-cola /
Examina la vida y la carrera de uno de los ejecutivos de más larga trayectoria y mejor pagados de todos los tiempos . La obra revela hechos hasta ahora desconocidos sobre cómo coca-cola conquistó el mercado de Europa y su ofensiva para lograr una verdadera distribución en todo el mundo .
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| Format: | Book |
| Language: | Spanish |
| Published: |
Bogotá :
Editorial Norma,
1998.
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| Subjects: |
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