rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Investigación de mercadeo
    sub title: análisis y medida
  name:
    name part: Chisnall, Peter M.
    role:
      role term: creator
  name:
    name part: Naranjo, Rodrigo
    role:
      role term: traductor
  name:
    name part: Cuervo C., Mario
    role:
      role term: traductor
  type of resource: text
  origin info:
    place:
      place term: mx^
    place:
      place term: Mexico
    publisher: McGraw - Hill
    date issued: 1976
    issuance: monographic
  language:
    language term: spa
  language:
    language term: eng
  physical description:
    extent: 328 páginas : ilustraciones ; 20 cm.
  table of contents: Introducción a la investigación de mercadeo -- Teoría de las decisiones estadísticas -- La investigación en el extranjero
  target audience: specialized
  note: Peter M. Chisnall ; traductores Rodrigo Naranjo, Mario Cuervo C.
  note: Marketing research
  subject:
    topic: Mercadeo
    topic: Investigaciones
  subject:
    topic: Análisis de mercadeo
  classification: 658.83 Ch542i
  related item:
    title info:
      title: Marketing research
  record info:
    record content source: CO-BoSNA
    record creation date: 950227
    record change date: 20260706110945.0
    record identifier: 000000736
    language of cataloging:
      language term: spa