rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Canales de marketing y distribución comercial
    sub title: un enfoque de administración de relaciones
  name:
    name part: Pelton, Lou E.
    role:
      role term: creator
  name:
    name part: Strutton, David
  name:
    name part: Lumpkin, James R.
  name:
    name part: Henao Roa, María del Carmen
    role:
      role term: traductor
  name:
    name part: Raso Arcuate, Ivonne
    role:
      role term: revisor
  type of resource: text
  origin info:
    place:
      place term: mx^
    place:
      place term: México
    publisher: McGraw-Hill/Interamericana editores
    date issued: ©2005
    date issued: 2005
    edition: 2a edición
    issuance: monographic
  language:
    language term: spa
  language:
    language term: eng
  physical description:
    extent: xxiii, 580 páginas : ilustraciones, tablas ; 24 cm.
  table of contents: Estructura de los canales de mercadotecnia -- Exosistemas del canal -- Microsistemas del canal -- Sistemas de redes en el canal
  target audience: general
  note: Lou E. Pelton, David Strutton, James R. Lumpkin ; traducción María del Carmen Hano Roa, revisión técnica Ivonne Raso Arcuate.
  note: Título original: Marketing channels: a relationship management approach
  note: Incluye referencias bibliográficas e índice alfabético
  subject:
    topic: Canales de comercialización
  subject:
    topic: Mercadeo
  subject:
    topic: Mercadeo en Internet
  subject:
    topic: Franquicias (Comercio minorista)
  classification: 658.87 P393c
  related item:
    title info:
      title: Marketing channels: a relationship management approach
  identifier: 9701050894
  identifier: 9789701050897
  record info:
    record content source: CO-BoSNA
    record creation date: 111006
    record change date: 20260706134027.0
    record identifier: 000054123
    language of cataloging:
      language term: spa