http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
xxvii, 373 páginas : ilustraciones ; 25 cm.
The game of technology transfer -- Market research -- Cometing technology -- Markets -- Positioning the technology for the end user -- Lauch tactics -- Finding the target -- Valuing the technology -- Doing the deal -- The twelve-step program