rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Mercadotecnia
  name:
    name part: MERCADO H., Salvador
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: mx^
    place:
      place term: Mexico
    publisher: Limusa
    date issued: 1994
    issuance: monographic
  language:
    language term: spa
  physical description:
    extent: 594 páginas ; 22 cm.
  table of contents: Análisis de las operaciones mercadológicas -- Información e investigación en la mercadotecnia -- Actividades mercadológicas -- La mercadotecnia en acción -- Administración de la mercadotecnia
  target audience: specialized
  note: Slavador Mercado H.
  subject:
    geographic code: n-mx---
  subject:
    topic: MERCADEO
  subject:
    topic: ANALISIS DE MERCADEO
  subject:
    topic: VENTAS
  subject:
    topic: PRECIOS
  subject:
    topic: CONSUMIDORES
  subject:
    topic: ADMINISTRACION DE PRODUCTOS
  subject:
    topic: POLITICA DE PRECIOS
  subject:
    topic: CANALES DE COMERCIALIZACION
  subject:
    topic: PROMOCION DE VENTAS
  identifier: 9681821343
  record info:
    record content source: CO-BoSNA
    record creation date: 950717
    record change date: 20260706111019.0
    record identifier: 000001257
    language of cataloging:
      language term: spa