rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Dirección de marketing
  name:
    name part: Kotler, Philip
    role:
      role term: creator
  name:
    name part: Lane Keller, Kevin
    role:
      role term: autor
  name:
    name part: Pineda Ayala, Leticia Esther
    role:
      role term: traductor
  name:
    name part: Amador Araujo, Lourdes
    role:
      role term: traductor
  name:
    name part: Cervantes González, Javier
    role:
      role term: revisor
  type of resource: text
  origin info:
    place:
      place term: ck^
    place:
      place term: Colombia
    publisher: Pearson Educación de Colombia
    date issued: 2016
    edition: Primera edición
    issuance: monographic
  language:
    language term: spa
  physical description:
    extent: xxii,692 páginas : ilustraciones ; 27 cm.
  target audience: general
  note: Philip Kotler, Kevin Lane Keller ; traducción Leticia Esther Pineda Ayala, Lourdes Amador Araujo; revisión técnica Javier Cervantes González.
  note: Incluye apédice p.A1-N58, Glosario p.G1-G10, índice p.I1-I36
  subject:
    topic: Mercadeo
  subject:
    topic: Análisis de mercadeo
  subject:
    topic: Marcas de empresas
  subject:
    topic: Publicidad
  classification: 658.8 K874d
  identifier: 9789586993272
  record info:
    record content source: CO-BoSNA
    record creation date: 100730
    record change date: 20260706135959.0
    record identifier: 000051249
    language of cataloging:
      language term: spa