|
|
|
|
| LEADER |
00000nam a2200000 a 4500 |
| 001 |
000060225 |
| 003 |
CO-BoSNA |
| 005 |
20260706140115.0 |
| 008 |
130422s2010^^^^mx^a^^^gr^^^^^001^0^spa^d |
| 020 |
|
|
|a 9786071704498
|
| 040 |
|
|
|a CO-BoSNA
|b spa
|
| 082 |
0 |
4 |
|a 659.132
|b B453c
|2 22
|
| 100 |
1 |
|
|a Beltrán y Cruces, Raul E.
|
| 245 |
1 |
0 |
|a Creatividad publicitaria :
|b técnicas para aprender a crear anuncios publicitarios /
|c Raul E. Beltránn y Cruces.
|
| 250 |
|
|
|a 2a. edición
|
| 260 |
|
|
|a México :
|b Editorial Trillas,
|c 2010.
|
| 300 |
|
|
|a 158 páginas :
|b ilustraciones ;
|c 23 cm.
|
| 504 |
|
|
|a Incluye indice analitico
|
| 505 |
2 |
|
|a El papel de la redaccion en la creacion de anuncios -- El anuncio publicitario -- Características de los anuncios -- Los encabezados -- El texto publicitario -- El slogan y el pie -- El escritor publicitario -- Creatividad -- Estrategia publicitaria o creativa -- Proceso de la estrategia publicitaria en siete pasos -- Estrategias de producción -- El anuncio y los medios
|
| 650 |
1 |
7 |
|a Publicidad
|2 Armarc
|
| 650 |
2 |
7 |
|a Aptitud creadora en publicidad
|2 Armarc
|
| 650 |
2 |
7 |
|a Comunicación en mercadeo
|2 Armarc
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659_132000000000000_B453C
|7 0
|8 GENER
|9 269991
|a 11508
|b 11508
|d 2017-05-31
|i 96663
|l 0
|o 659.132 B453c
|p 119508005302
|r 2026-01-07 16:08:00
|t Ej. 1
|w 2026-01-07
|y BOOK
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659_132000000000000_B158C
|7 0
|8 GENER
|9 269992
|a 13104
|b 13104
|d 2013-04-22
|i 137955
|l 0
|o 659.132 B158c
|p 089082008238
|r 2026-01-07 16:08:00
|t Ej. 1
|w 2026-01-07
|y BOOK
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659_132000000000000_B158C
|7 0
|8 GENER
|9 269993
|a 13104
|b 13104
|d 2013-04-22
|i 137955
|l 0
|o 659.132 B158c
|p 089082008239
|r 2026-01-07 16:08:00
|t Ej. 2
|w 2026-01-07
|y BOOK
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659_132000000000000_B453C
|7 0
|8 GENER
|9 269994
|a 17515
|b 17515
|d 2017-10-30
|i 55982
|l 0
|o 659.132 B453c
|p 179515002716
|r 2026-01-07 16:08:00
|t Ej. 1
|w 2026-01-07
|y BOOK
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659_132000000000000_B453C
|7 0
|8 GENER
|9 269995
|a 17515
|b 17515
|d 2017-10-30
|i 55982
|l 0
|o 659.132 B453c
|p 179515002717
|r 2026-01-07 16:08:00
|t Ej. 2
|w 2026-01-07
|y BOOK
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659_132000000000000_B453C
|7 0
|8 GENER
|9 269996
|a 17515
|b 17515
|d 2017-10-30
|i 55982
|l 0
|o 659.132 B453c
|p 179515002718
|r 2026-01-07 16:08:00
|t Ej. 3
|w 2026-01-07
|y BOOK
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659_132000000000000_B453C
|7 0
|8 GENER
|9 269997
|a 17515
|b 17515
|d 2017-10-30
|i 55982
|l 0
|o 659.132 B453c
|p 179515002719
|r 2026-01-07 16:08:00
|t Ej. 4
|w 2026-01-07
|y BOOK
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659_132000000000000_B453C
|7 0
|8 GENER
|9 269998
|a 25511
|b 25511
|d 2017-12-15
|i 62191
|l 0
|o 659.132 B453c
|p 951110004161
|r 2026-01-07 16:08:00
|t Ej. 1
|w 2026-01-07
|y BOOK
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659_132000000000000_B453C
|7 0
|8 GENER
|9 269999
|a 25511
|b 25511
|d 2017-12-15
|i 62191
|l 0
|o 659.132 B453c
|p 951110004162
|r 2026-01-07 16:08:00
|t Ej. 2
|w 2026-01-07
|y BOOK
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659_132000000000000_B453C
|7 0
|8 GENER
|9 270000
|a 25511
|b 25511
|d 2017-12-15
|i 62191
|l 0
|o 659.132 B453c
|p 951110004163
|r 2026-01-07 16:08:00
|t Ej. 3
|w 2026-01-07
|y BOOK
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659_132000000000000_B453C
|7 0
|8 GENER
|9 270001
|a 25518
|b 25518
|d 2017-12-15
|i 117518
|l 0
|o 659.132 B453c
|p 259518000170
|r 2026-01-07 16:08:00
|t Ej. 1
|w 2026-01-07
|y BOOK
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659_132000000000000_B453C
|7 0
|8 GENER
|9 270002
|a 25519
|b 25519
|d 2017-12-15
|i 117519
|l 0
|o 659.132 B453c
|p 259519000146
|r 2026-01-07 16:08:00
|t Ej. 1
|w 2026-01-07
|y BOOK
|
| 952 |
|
|
|0 0
|1 0
|3 Reimpresión 2013
|4 0
|6 659_132000000000000_B453C
|7 0
|8 GENER
|9 270003
|a 54537
|b 54537
|d 2016-01-28
|i 3450
|l 0
|o 659.132 B453c
|p 549537005879
|r 2026-01-07 16:08:00
|t Ej. 3
|w 2026-01-07
|y BOOK
|
| 952 |
|
|
|0 0
|1 0
|3 Reimpresión 2013
|4 0
|6 659_132000000000000_B453C
|7 0
|8 GENER
|9 270004
|a 54537
|b 54537
|d 2016-01-28
|i 3450
|l 0
|o 659.132 B453c
|p 549537005878
|r 2026-01-07 16:08:00
|t Ej. 2
|w 2026-01-07
|y BOOK
|
| 952 |
|
|
|0 0
|1 0
|3 Reimpresión 2013
|4 0
|6 659_132000000000000_B453C
|7 0
|8 GENER
|9 270005
|a 54537
|b 54537
|d 2016-01-28
|i 3450
|l 0
|o 659.132 B453c
|p 549537005877
|r 2026-01-07 16:08:00
|t Ej. 1
|w 2026-01-07
|y BOOK
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659_132000000000000_B453C
|7 0
|8 GENER
|9 270006
|a 63538
|b 63538
|d 2017-07-05
|i 46313
|l 0
|o 659.132 B453c
|p 635380004984
|r 2026-01-07 16:08:00
|t Ej. 1
|w 2026-01-07
|y BOOK
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659_132000000000000_B453C
|7 0
|8 GENER
|9 270007
|a 68225
|b 68225
|d 2016-11-03
|i 25498
|l 0
|o 659.132 B453c
|p 689225001077
|r 2026-01-07 16:08:00
|t Ej. 1
|w 2026-01-07
|y BOOK
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659_132000000000000_B453C
|7 0
|8 GENER
|9 270008
|a 68225
|b 68225
|d 2016-11-03
|i 25498
|l 0
|o 659.132 B453c
|p 689225001078
|r 2026-01-07 16:08:00
|t Ej. 2
|w 2026-01-07
|y BOOK
|
| 952 |
|
|
|0 0
|1 0
|3 Reimpresión 2013
|4 0
|6 659_132000000000000_B453C
|7 0
|8 GENER
|9 270009
|a 73310
|b 73310
|d 2015-05-14
|i 1180
|l 0
|o 659.132 B453c
|p 733100007721
|r 2026-01-07 16:08:00
|t Ej. 1
|w 2026-01-07
|y BOOK
|
| 952 |
|
|
|0 0
|1 0
|3 Reimpresión 2013
|4 0
|6 659_132000000000000_B453C
|7 0
|8 GENER
|9 270010
|a 73310
|b 73310
|d 2015-05-14
|i 1180
|l 0
|o 659.132 B453c
|p 733100008261
|r 2026-01-07 16:08:00
|t Ej. 2
|w 2026-01-07
|y BOOK
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659_132000000000000_B453C
|7 0
|8 GENER
|9 270011
|a 76067
|b 76067
|d 2013-07-08
|i 99590
|l 0
|o 659.132 B453c
|p 769311002455
|r 2026-01-07 16:08:00
|t Ej. 1
|w 2026-01-07
|y BOOK
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659_132000000000000_B453C
|7 0
|8 GENER
|9 270012
|a 76067
|b 76067
|d 2013-07-08
|i 99590
|l 0
|o 659.132 B453c
|p 769311002485
|r 2026-01-07 16:08:00
|t Ej. 2
|w 2026-01-07
|y BOOK
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659_132000000000000_B453C
|7 0
|8 GENER
|9 270013
|a 76067
|b 76067
|d 2013-07-08
|i 99590
|l 0
|o 659.132 B453c
|p 769311002483
|r 2026-01-07 16:08:00
|t Ej. 3
|w 2026-01-07
|y BOOK
|
| 999 |
|
|
|c 56222
|d 56222
|
| 942 |
|
|
|c BOOK
|6 659_132000000000000__B453C
|
