rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Ideas que pegan
  name:
    name part: Heath, Chip
    role:
      role term: creator
    role:
      role term: autor
  name:
    name part: Heath, Dan
    role:
      role term: autor
  name:
    name part: Antón, Rafa
    role:
      role term: autor de prólogo
  type of resource: text
  origin info:
    place:
      place term: sp^
    date issued: 2011
    issuance: monographic
  language:
    language term: spa
  language:
    language term: eng
  physical description:
    extent: 297 págimas ; 23 cm.
  table of contents: Simple -- Univocamente inesperado -- Concreto -- Creible -- Emotivo -- Sucesión de hechos
  target audience: general
  note: Chip Heath, Dan Heath ; prólogo Rafa Antón.
  note: Incluye índice onomástico
  note: Título original: Made to stick
  subject:
    topic: Psicología social
  subject:
    topic: Influencia social
  subject:
    topic: Influencia (Psicología)
  subject:
    topic: Persuación (Psicología)
  classification: 302.13 H437i
  related item:
    title info:
      title: Made to stick
  identifier: 9788483565834
  record info:
    record content source: CO-BoSNA
    record creation date: 130427
    record change date: 20260706140128.0
    record identifier: 000060346
    language of cataloging:
      language term: spa