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|a Martínez Guillén, María del Carmen
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|a Manual básico de protocolo empresarial y social /
|c Ma. del Carmen Martínez Guillén.
|
| 260 |
|
|
|a Madrid :
|b Ediciones Díaz de Santos,
|c ©2007.
|
| 300 |
|
|
|a xiv, 200 páginas :
|b ilustraciones ;
|c 21 cm.
|
| 500 |
|
|
|a Incluye índice temático
|
| 505 |
2 |
|
|a Precedencias de los puestos en los actos oficiales -- Inauguraciones -- Actos públicos -- Visitas y acontecimientos especiales -- Presentaciones en la empresa -- Ferias y exposiciones -- Imagen personal -- Comportamiento en eventos sociales -- Banquetes -- La comida, los invitados: su invitación, ordenación y colocación en la mesa -- El menú -- Los vinos -- La reglas de oro de la comida y sus matices -- Discursos y brindis -- Agasajos importantes -- Comidas y cócteles en casa de amigos -- Copas (cóctel) en casa -- Andar por la calle -- El protocolo en los negocios y en la política -- Saber estar en los negocios -- Cuadro de necesidades para la organización de actos -- La ornamentación -- La rueda de prensa -- La nota de prensa . Elementos que la componen -- El regalo de empresa -- Presidencia de actos -- Precedencias oficiales -- Los tratamientos -- El protocolo funerario
|
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|a Relaciones públicas
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|a Relaciones con los clientes
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