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|a Serna Gómez, Humberto
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|a Mercadeo estratégico :
|b teoría, metodología, herramientas /
|c Humberto Serna Gómez, José Salazar Gómez, Javier Salgado Pinilla ; editor Fernando Carreto Padilla.
|
| 260 |
|
|
|a Bogotá :
|b Panamericana Editorial,
|c 2009.
|
| 300 |
|
|
|a 343 páginas :
|b ilustraciones ;
|c 22 cm.
|
| 504 |
|
|
|a Incluye refrencias bibliográficas e índice
|
| 505 |
0 |
|
|a Análisis estratégico del mercado -- Proceso de mercadeo estratégico -- Gestión comercial -- Planeación financiera -- Cómo diseñar un plan de mercadeo estratégico -- Mercadeo vía internet -- América Datos S. A. satisface las necesidades de administración de la seguridad informática : plan de mercadeo estratégico -- Mundo Arts, el mundo de la música clásica de América latina y de España: plan de mercadeo estratégico
|
| 650 |
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|a Mercadeo
|x Administración
|2 Armarc
|
| 650 |
2 |
7 |
|a Análisis de mercadeo
|2 Armarc
|
| 650 |
2 |
7 |
|a Canales de comercialización
|2 Armarc
|
| 650 |
2 |
7 |
|a Mercadeo en Internet
|2 Armarc
|
| 700 |
1 |
|
|a Salazar Gómez, José
|e autor
|
| 700 |
1 |
|
|a Salgado Pinilla, Javier
|e autor
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| 700 |
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|a Carretero Padilla, Fernando
|e editor
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