Lovemarks : El futuro más allá de las marcas /
Saved in:
| Main Author: | |
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| Corporate Authors: | , |
| Other Authors: | , |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
Barcelona :
Ediciones Urano,
c2005.
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| Subjects: | |
| Notas Contenido: |
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MARC
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| 041 | 1 | |a spa |h eng | |
| 082 | 0 | 4 | |a 658.827 |b R643l |2 23 |
| 100 | 1 | |a Roberts, Kevin John | |
| 245 | 1 | 0 | |a Lovemarks : |b El futuro más allá de las marcas / |c Kevin Roberts, CEO Mundial, Saatchi and Saatchi ; traducción de María Isabel Merino ; Revisión y adaptación de la traducción Antonio Nuñez. |
| 260 | |a Barcelona : |b Ediciones Urano, |c c2005. | ||
| 300 | |a 221 páginas : |b ilustraciones ; |c 25 cm. | ||
| 500 | |a Incluye índice temático | ||
| 505 | 2 | |a Start me up -- Time changes everything -- Emotional rescue -- All you need is love -- Gimmme some respect -- Love is in the air -- Beautiful obsession -- All I have to do is dream -- The human touch -- Close to you -- Across the border -- I can see clearly now -- I'll follow the sun -- Rolling thunder -- What the world needs now. | |
| 534 | |t Lovemarks : The future beyond brands | ||
| 650 | 1 | 7 | |a Marcas de empresas |2 Armarc |
| 650 | 2 | 7 | |a Imagen corporativa |2 Armarc |
| 650 | 2 | 7 | |a Publicidad |2 Armarc |
| 650 | 2 | 7 | |a Mercadeo |2 Armarc |
| 700 | 1 | |a Merino, María Isabel |e traductor | |
| 700 | 1 | |a Nuñez, Antonio |e traductor | |
| 710 | 2 | |a Saatchi and Saatchi | |
| 710 | 2 | |a CEO Mundial | |
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