rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Fundamentos de marketing
  name:
    name part: Lamb, Charles W.
    name part: Jr
    role:
      role term: creator
  name:
    name part: HAIR, Joseph F.
    name part: Jr
  name:
    name part: McDaniel, Carl. Jr.
  type of resource: text
  origin info:
    place:
      place term: mx^
    place:
      place term: México
    publisher: Thomson learning
    date issued: 2006
    edition: 4a. ed
    issuance: monographic
  language:
    language term: spa
  language:
    language term: eng
  physical description:
    extent: 590 p : il 27 cm.
  table of contents: Generalidades, etica, responsabilidad social, y entorno del marketing...Toma de decisiones del consumidor. Marketing de negocios....Administración de los canales de marketing y la cadena de abasto...Ventas al detalle. Promoción y decisiones de fijación de precios..Publicidad, relaciones públicas y promoción de ventas
  target audience: specialized
  note: Charles Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
  note: Incluye índice y glosario
  note: Essentials of marketing
  subject:
    geographic code: n-mx
  subject:
    topic: MERCADEO
  subject:
    topic: ETICA DE LOS NEGOCIOS
  subject:
    topic: PUBLICIDAD
  subject:
    topic: SEGMENTACION DEL MERCADO
  subject:
    topic: CONTROL DE PRECIOS
  subject:
    topic: COMPORTAMIENTO DEL CONSUMIDOR
  related item:
    name:
      name part: Essentials of marketing
  identifier: 9706864393
  record info:
    record content source: CO-BoSNA
    record creation date: 051017
    record change date: 20260706111054.0
    record identifier: 000001827
    language of cataloging:
      language term: spa