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|a Sangri Coral, Alberto
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|a Mercadotecnia industrial /
|c Alberto Sangri Coral.
|
| 260 |
|
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|a México, D. F. :
|b Editorial Trillas,
|c c2004.
|
| 300 |
|
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|a 156 páginas :
|b ilustraciones ;
|c 23 cm.
|
| 504 |
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|a incluye referencias bibliográficas e índice analítico
|
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|a La mercadotecnia aplicada a los productos industriales -- Los productos industriales -- El mercadeo industrial -- Investigación de mercados de productos industriales -- Los productos industriales y el precio -- El crédito -- El servicio industrial -- Distribución logística dentro del mercado industrial -- Venta de los productos industriales
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