rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Mercadotecnia industrial
  name:
    name part: Hill, Richard M.
    role:
      role term: creator
  name:
    name part: Alexander, Ralph S.
  name:
    name part: Cross, James S.
  name:
    name part: Contin, Agustín
    role:
      role term: traductor
  type of resource: text
  origin info:
    place:
      place term: mx^
    place:
      place term: Mexico
    publisher: Diana
    date issued: 1980
    issuance: monographic
  language:
    language term: spa
  language:
    language term: eng
  physical description:
    extent: 799 páginas ; 23 cm.
  table of contents: Demanda de productos industriales -- Sistemas de información de mercadotecnia -- Estrategia de mercadotecnia: productos y servicios, canales de distribución, precios, promoción -- Control de mercadotecnia
  target audience: specialized
  note: Richard M. Hill, Ralph S. Alexander, James S. Cross ; traductor Agustín Contin.
  note: Incluye índice, p. 791-799
  note: Industrial marketing
  subject:
    geographic code: n-mx---
  subject:
    topic: MERCADEO
  subject:
    topic: VENTAS
  subject:
    topic: CANALES DE COMERCIALIZACION
  subject:
    topic: SISTEMAS DE INFORMACION EN MERCADEO
  subject:
    topic: PRECIOS
  related item:
    title info:
      title: Industrial marketing
  identifier: 968130554X
  record info:
    record content source: CO-BoSNA
    record creation date: 941004
    record change date: 20260706111109.0
    record identifier: 000002050
    language of cataloging:
      language term: spa