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|a Acerenza Miguel Ángel
|e autor
|
| 245 |
1 |
0 |
|a Fundamentos de marketing turístico /
|c Miguel Ángel Acerenza.
|
| 264 |
|
1 |
|a México :
|b Editorial Trillas,
|c [2004].
|
| 300 |
|
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|a 105 páginas :
|b ilustraciones ;
|c 24 cm.
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|a texto
|2 rdacontent
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|a sin mediación
|2 rdamedia
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|a volumen
|2 rdacarrier
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| 504 |
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|a Incluye referencias bibliográficas e índice analítico
|
| 505 |
0 |
|
|a Introducción al marketing y sus antecedentes en turismo -- Particularidades del marketing turístico -- Características del marketing de destinos turísticos -- Características del marketing de servicios turísticos -- Conceptualización del servicio turístico y de sus componentes -- Calidad de los servicios y su incidencia en la competitividad -- Estructura organizacional requerida para la prestación de servicios turísticos de calidad -- Estrategias competitivas en la gestión de marketing de servicios turísticos
|
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|a Marketing turístico
|2 Tesauro CDTE
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|a Destinos turísticos
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|a Promoción del turismo
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