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|a Principios de marketing /
|c Agueda Esteban Talaya [y otros].
|
| 250 |
|
|
|a 4a. edición
|
| 260 |
|
|
|a Madrid :
|b ESIC,
|c 2011.
|
| 300 |
|
|
|a xv, 815 páginas ;
|c 24 cm.
|
| 504 |
|
|
|a Incluye referencias bibliográficas
|
| 505 |
0 |
|
|a Marketing: funciones y entorno -- Mercado y demanda en marketing -- Planificación y organización de marketing -- Información e investigación de marketing -- Producto -- Distribución comercial.
|
| 650 |
1 |
7 |
|a Mercadeo
|2 Armarc
|
| 650 |
1 |
7 |
|a Mercadeo
|x Investigaciones
|2 Armarc
|
| 650 |
1 |
7 |
|a Calidad de los productos
|2 Armarc
|
| 650 |
1 |
7 |
|a Comportamiento del consumidor
|2 Armarc
|
| 650 |
1 |
7 |
|a Mercadeo
|x Administración
|2 Armarc
|
| 650 |
1 |
7 |
|a Distribución física de mercancías
|2 Armarc
|
| 650 |
1 |
7 |
|a Administración de productos
|2 AMARC
|
| 650 |
1 |
7 |
|a Segmentación del mercado
|2 Armarc
|
| 650 |
1 |
7 |
|a Canales de comercialización
|2 Armarc
|
| 650 |
1 |
7 |
|a Productos nuevos
|2 Armarc
|
| 700 |
1 |
|
|a Esteban Talaya, Agueda
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