Marketing /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , , , |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
México :
Cenage Learning,
2011.
|
| Subjects: | |
| Notas Contenido: |
|
MARC
| LEADER | 00000nam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | 000057553 | ||
| 003 | CO-BoSNA | ||
| 005 | 20260706140939.0 | ||
| 008 | 060228s2011^^^^mx^a^^^fr^^^^^001^0^spa^d | ||
| 020 | |a 9786074815191 | ||
| 040 | |a CO-BoSNA |b spa | ||
| 041 | 1 | |a spa |h eng | |
| 082 | 0 | 4 | |a 658.8 |b L218m |2 23 |
| 100 | 1 | |a Lamb, Charles W., |d 1775-1834 | |
| 245 | 1 | 0 | |a Marketing / |c Charles W. Lamb, Joseph F. Hair, Carl McDaniel ; traducción Guadalupe Meza Staines, Martha Elsa Mauri Hernández. |
| 260 | |a México : |b Cenage Learning, |c 2011. | ||
| 300 | |a xxv, 777 páginas : |b ilustraciones ; |c 27 cm. | ||
| 500 | |a Incluye índices temático y de nombre de empresas | ||
| 500 | |a Incluye glosario | ||
| 505 | 2 | |a El mundo del marketing --Ánálisis de oportunidades de marketing -- Decisiones de producto -- Decisiones de distribución -- Estrategias de promoción y comunicación -- Decisiones sobre fijación de precios -- Marketing orientado a la tecnología | |
| 534 | |t Marketing | ||
| 650 | 1 | 7 | |a Administración de ventas |2 Armarc |
| 650 | 1 | 7 | |a Mercadeo |x Investigaciones |2 Armarc |
| 650 | 1 | 7 | |a Canales de comercialización |2 Armarc |
| 650 | 1 | 7 | |a Promoción de ventas |2 Armarc |
| 650 | 1 | 7 | |a Relaciones con los clientes |2 Armarc |
| 700 | 1 | |a Hair, Joseph F. | |
| 700 | 1 | |a McDaniel, Carl. | |
| 700 | 1 | |a Meza Staines, Guadalupe |e traductor | |
| 700 | 1 | |a Mauri Hernández, Martha Elsa |e traductor | |
| 952 | |0 0 |1 0 |4 0 |6 658_800000000000000_L218M |7 0 |8 GENER |9 294900 |a 08302 |b 08302 |d 2015-07-29 |i 114653 |l 0 |o 658.8 L218m |p 089082017433 |r 2026-01-07 16:16:49 |t Ej. 1 |w 2026-01-07 |y BOOK | ||
| 952 | |0 0 |1 0 |4 0 |6 658_800000000000000_L218M |7 0 |8 GENER |9 294901 |a 11217 |b 11217 |d 2012-10-11 |l 0 |o 658.8 L218m |p 119211020854 |r 2026-01-07 16:16:49 |t Ej. 1 |w 2026-01-07 |y BOOK | ||
| 952 | |0 0 |1 0 |4 0 |6 658_800000000000000_L218M |7 0 |8 GENER |9 294902 |a 11303 |b 11303 |d 2012-08-14 |i 119097 |l 0 |o 658.8 L218m |p 119303009640 |r 2026-01-07 16:16:49 |t Ej. 1 |w 2026-01-07 |y BOOK | ||
| 952 | |0 0 |1 0 |4 0 |6 658_800000000000000_L218M |7 0 |8 GENER |9 294903 |a 11303 |b 11303 |d 2012-08-14 |i 119097 |l 0 |o 658.8 L218m |p 119303009642 |r 2026-01-07 16:16:49 |t Ej. 2 |w 2026-01-07 |y BOOK | ||
| 952 | |0 0 |1 0 |4 0 |6 658_800000000000000_L218M |7 0 |8 GENER |9 294904 |a 11405 |b 11405 |d 2013-09-28 |i 214346 |l 0 |o 658.8 L218m |p 119405008167 |r 2026-01-07 16:16:49 |t Ej. 1 |w 2026-01-07 |y BOOK | ||
| 952 | |0 0 |1 0 |4 0 |6 658_800000000000000_L218M |7 0 |8 GENER |9 294905 |a 44524 |b 44524 |d 2014-10-09 |i 161027 |l 0 |o 658.8 L218m |p 44524000141 |r 2026-01-07 16:16:49 |t Ej. 1 |w 2026-01-07 |y BOOK | ||
| 952 | |0 0 |1 0 |4 0 |6 658_800000000000000_L218M |7 0 |8 GENER |9 294906 |a 68540 |b 68540 |d 2016-06-07 |i 11249 |l 0 |o 658.8 L218m |p 689540001543 |r 2026-01-07 16:16:49 |t Ej .2 |w 2026-01-07 |y BOOK | ||
| 952 | |0 0 |1 0 |4 0 |6 658_800000000000000_L218M |7 0 |8 GENER |9 294907 |a 68540 |b 68540 |d 2016-06-07 |i 11249 |l 0 |o 658.8 L218m |p 689540001544 |r 2026-01-07 16:16:49 |t Ej. 1 |w 2026-01-07 |y BOOK | ||
| 999 | |c 61550 |d 61550 | ||
| 942 | |c BOOK |6 658_800000000000000__L218M | ||
