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|a Schnarch Kirberg, Alejandro
|
| 245 |
1 |
0 |
|a Desarrollo de nuevos productos y empresas :
|b creatividad, innovación y marketing, cómo generar, desarrollar e introducir con éxito nuevos productos, servicios o empresas /
|c Alejandro Schnarch Kirberg.
|
| 250 |
|
|
|a 5a edición
|
| 260 |
|
|
|a Bogotá :
|b McGraw-Hill,
|c ©2009, 1991.
|
| 300 |
|
|
|a xix, 409 páginas :
|b ilustraciones, ;
|c 24 cm.
|
| 505 |
2 |
|
|a Marco de referencia -- Por qué los nuevos productos o empresas -- El management de los nuevos productos -- Acerca de la creatividad-- Obstáculos a la creatividad: identificación y superación -- Cómo buscar y encontrar ideas para oportunidades de negocio o nuevos productos -- Selección, evaluación y validación de conceptos -- El proceso de desarrollo -- Conocimiento del mercado: clave del éxito -- Marketing estratégico para nuevos productos -- Introducción y lanzamiento -- Casos de estudio y ejercicios sobre el método de casos -- Latinoamericanos.
|
| 650 |
1 |
7 |
|a Productos nuevos
|2 Armarc
|
| 650 |
2 |
7 |
|a Creación de empresas
|
| 650 |
2 |
7 |
|a Mercadeo
|2 Armarc
|
| 650 |
2 |
7 |
|a Análisis de mercadeo
|2 Armarc
|
| 650 |
2 |
7 |
|a Aptitud creadora en los negocios
|2 Armarc
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