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|a Setó Pamies, Dolors
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|a De la calidad de servicio a la fidelidad del cliente /
|c Dolors Setó Pamies.
|
| 260 |
|
|
|a Madrid :
|b ESIC,
|c 2004.
|
| 300 |
|
|
|a xiv, 171 páginas :
|b ilustraciones ;
|c 24 cm.
|
| 504 |
|
|
|a Incluye referencias bibliográficas
|
| 505 |
2 |
|
|a Las empresas de servicio -- La calidad de servicio --La satisfaccion delcliente --Otros conceptos relacionados con la calidad del servicio -- La fidelidad delcliente -- LA influencia de la calidad del servicio, la imagén, la satisfacción y la confianza en la fidelidad del cliente
|
| 650 |
1 |
7 |
|a Servicio al cliente
|2 Armarc
|
| 650 |
1 |
7 |
|a Relaciones con los clientes
|2 Armarc
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| 650 |
1 |
7 |
|a Consumidores
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