APA (7th ed.) Citation

Ritchie, C., & Pecina Hernández, J. C. (2012). Mercadotecnia. Editorial Trillas.

Chicago Style (17th ed.) Citation

Ritchie, Chris, and José Carmen Pecina Hernández. Mercadotecnia. México, D. F.: Editorial Trillas, 2012.

MLA (9th ed.) Citation

Ritchie, Chris, and José Carmen Pecina Hernández. Mercadotecnia. Editorial Trillas, 2012.

Warning: These citations may not always be 100% accurate.