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|a Híjar Fernández, Guillermo
|e autor
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| 245 |
1 |
0 |
|a Planeación estratégica :
|b la visión prospectiva /
|c Guillermo Híjar Fernández.
|
| 264 |
|
1 |
|a México :
|b Editorial Limusa,
|c 2011.
|
| 300 |
|
|
|a 587 páginas ;
|c 23 cm.
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|a texto
|2 rdacontent
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|a sin mediación
|2 rdamedia
|
| 338 |
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|a volumen
|2 rdacarrier
|
| 504 |
|
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|a Incluye referencias bibliográficas
|
| 505 |
0 |
|
|a Visión prospectiva. Foresights en la ciencia y en los negocios -- Protagonistas. El sistema que cambia y el agente de cambio -- Bloques económicos. Sistema: el mundo -- Escenarios y públicos. El entorno inmediato -- Negocios en México. Sistema: el país -- Negocios exitosos. Evolución de la estrategia -- Metáforas a diestra y siniestra -- El sistema que cambia. Sistemas empresariales -- Arquitectura sistémica. Confección del sistema estratégico -- El agente del cambio. El estratega directivo -- Decisiones instintivas. El juicio y la intuición -- Decisiones deliberadas. El razonamiento inductivo -- Problemas estratégicos. Despliegue de objetivos y estrategias -- Arquitectura estratégica. Confección de la estrategia sistémica -- Apéndices: Indicadores de rentabilidas -- Segmentación de sectores de negocio
|
| 650 |
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|a Planificación estratégica
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| 650 |
2 |
7 |
|a Cultura organizacional
|2 Armarc
|
| 650 |
2 |
7 |
|a Toma de decisiones
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|a Planificación empresarial
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