rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: El
    title: empaque visionario
    sub title: empacotecnia para cimentar la marca
  name:
    name part: Meyers, Herbert
    role:
      role term: creator
  name:
    name part: Gerstman, Richard
  name:
    name part: Haas García, Roberto Andrés
    role:
      role term: traductor
  type of resource: text
  origin info:
    place:
      place term: mx^
    place:
      place term: México, D. F
    publisher: Grupo Patria Cultural
    publisher: Compañía Editorial Continental
    date issued: c2006
    date issued: 2006
    copyright date: ^^^^
    issuance: monographic
  language:
    language term: spa
  language:
    language term: eng
  physical description:
    extent: xix, 258 páginas : ilustraciones ; 23 cm.
  table of contents: Qué es el empaque visionario -- El empaque: del vendedor a caballo hasta los hipermercados -- Actitud mental del consumidor -- Vinculando el empaque con el consumidor -- Tendencias del empaque visionario -- El futuro del empaque visionario
  target audience: general
  note: Herbert Meyers, Richard Gerstman ; traducción Roberto Andrés Haas García ; revisión técnica Roberto Garza-Castillón Cantú.
  note: Incluye índice analítico
  note: The visionary package: using packaging to build effective brands
  subject:
    topic: Embalaje
  subject:
    topic: Promoción de ventas
  subject:
    topic: Mercadeo
    topic: Administración
  classification: 658.823 M613e
  related item:
    title info:
      title: The visionary package: using packaging to build effective brands
  identifier: 9702409268
  record info:
    record content source: CO-BoSNA
    record creation date: 140919
    record change date: 20260706143101.0
    record identifier: 000068603
    language of cataloging:
      language term: spa