rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Investigación de mercados
  name:
    name part: Kinnear, Thomas C.
    role:
      role term: creator
  name:
    name part: Taylor, James Ronald
  name:
    name part: Kresge, Sebastian S.
  name:
    name part: Ciardelli FADUL, Giovanny
    role:
      role term: traductor
  type of resource: text
  origin info:
    place:
      place term: mx^
    place:
      place term: México
    publisher: McGraw-hill
    date issued: 1981
    issuance: monographic
  language:
    language term: spa
  language:
    language term: eng
  physical description:
    extent: 740 páginas : ilustraciones ; 23 cm.
  table of contents: Etapas primarias del proceso de investigación -- Muestreo -- Medición -- Experimentación y mercadeo de prueba -- Información obtenida de los encuestados -- Etapas finales del proceso de investigación -- Temas avanzados
  target audience: specialized
  note: Thomas C. Kinnear, James R. Taylor, Sebastian S. Kresge ; traducción Giovanny Ciardelli Fádul.
  note: Incluye índice temático
  note: Marketing research: an applied approach
  subject:
    geographic code: n-mx
  subject:
    topic: Mercados
  subject:
    topic: Mercadeo
    topic: Investigaciones
  subject:
    topic: Muestreo (estadistica)
  classification: 658.83 K557i
  related item:
    name:
      name part: Marketing research: an applied approach
  identifier: 9684511698
  record info:
    record content source: CO-BoSNA
    record creation date: 000531
    record change date: 20260706111144.0
    record identifier: 000002576
    language of cataloging:
      language term: spa