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|a Plazas Rojas, Fabio
|
| 245 |
1 |
0 |
|a Investigación de mercados :
|b un enfoque gerencial /
|c Fabio Plazas Rojas.
|
| 250 |
|
|
|a Segunda edición
|
| 260 |
|
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|a Bogotá :
|b Ediciones de la U,
|c 2013.
|
| 300 |
|
|
|a 186 páginas. :
|b ilustraciones. ;
|c 24 cm.
|
| 504 |
|
|
|a Incluye referencias bibliográficas
|
| 505 |
2 |
|
|a ¿Qué hacer? -- ¿Se conoce en profundidad y al detalle esa situación de mercado? -- ¿Qué objetivos se deben plantear para resolver los interrogantes que genera esa situación? -- ¿Dónde se consigue la información o los datos que se requieren? -- ¿Existe algún criterio o método para tomar la información o los datos que se necesitan? -- ¿Cómo se recaban los datos o la información que se necesita? -- Si hay que preguntar, ¿cómo se hace?, ¿qué se pregunta?, ¿dónde se anotan las respuestas? -- ¿A quiénes y a cuantos se debe preguntar lo que se necesita saber? -- ¿Cómo se deben analizar los datos recolectados?
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|x Investigaciones
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|a Mercadeo
|x Administración
|2 Armarc
|
| 650 |
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|a Análisis de mercadeo
|2 Armarc
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