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|a Sigué, Simón Pierre
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|a La franquicia en Colombia :
|b teorias, realidades y perspectivas /
|c Simón Pierre Sigué, Claudia Rebolledo.
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|b Grupo Editorial Norma,
|c 2003.
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|a La franquicia: un fenómeno mundial -- Definiciones y tipologías de la franquicia -- Desarrollo de la franquicia y preocupaciones -- El entorno de la franquicia en Colombia -- la realidad de la franquicia en Colombia -- Beneficios, retos y perspectivas
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