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|a Álvarez, Jesús Timoteo
|d 1948-
|e autor
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| 245 |
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|a Manejo de la comunicacion organizacional :
|b espacios, herramientas y tendencias en géstion de negocios /
|c Jesús Timoteo Álvarez ; coordinación de María José Cavadas Gormaz.
|
| 264 |
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1 |
|a [Madrid] :
|b Ediciones Días de Santos,
|c 2012.
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| 300 |
|
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|a xii, 279 páginas :
|b ilustraciones ;
|c 27 cm.
|
| 504 |
|
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|a Incluye referencias bibliográficas
|
| 505 |
2 |
|
|a Espacios y tendencias en comunicación organizacional -- Modelos de gestión y estrategias en comunicación organizacional -- Comunicación corporativa -- Relaciones con los medios -- Relaciones con los políticos -- Perspectivas y tendencias -- Nuevas herramientas en comunicación organizacional -- Herramientas on-line de análisis reputacional -- Formulas de valoración de intangibles y reputación -- Protocolos y herramientas en una campaña política local -- La "Marca Ciudad": Programa y herramienta dominante en la comunicación municipal -- Herramientas de geocolonización con telefonía móvil para geoposicionamiento emocional.
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|a Campaña electoral
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|a Comunicación en administración de personal
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|a Cavadas Gormaz, María José
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