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|a Telemarketing :
|b reducir costes y vender más /
|c Vicente Cámara Férrez.
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|a Madrid :
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|c 2011.
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|a Aspectos generales del telemarketing -- Diferencias entre marketing y telemarketing -- Diferentes tipos de telemarketing -- Telemarketing interno y externo -- Caracteristicas -- Técnicas de comunicación telefónica -- Resumen de trabajo diario -- Control estadístico acumulado -- Telemarketing orientado a ventas -- Manual de negociación
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