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|a Yarto, Eduardo
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|a Turismo de reuniones :
|b convenciones, incentivos, congresos y exposiciones /
|c Eduardo Yarto.
|
| 250 |
|
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|a Segunda edición
|
| 260 |
|
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|a México, D. F. :
|b Editorial Trillas,
|c ©2012.
|
| 300 |
|
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|a 150 páginas ;
|c 24 cm.
|
| 490 |
0 |
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|a Trillas turismo
|
| 504 |
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|a Incluye referencias bibliográficas e índice analítico
|
| 505 |
0 |
|
|a Generalidades del turismo de reuniones -- Industria de reuniones: el nuevo término -- Los principales jugadores en el turismo de reuniones en México -- Importancia del turismo de reuniones -- Análisis FODA por segmento -- La globalización y sus efectos en el turismo de reuniones -- Profesionalización de la oferta mexicana -- Qué busca el turista del siglo XXI? -- Teoría de necesidades de Abraham Maslow aplicada al turismo -- Teoría de paradigmas de Joel Arthur Barker
|
| 650 |
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|a Promoción de eventos especiales
|2 Armarc
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| 650 |
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7 |
|a Reuniones
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|a Congresos y conferencias
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