rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Ganadores del maxi marketing
    sub title: el nuevo poder ¡preocuparse y atreverse!
  name:
    name part: RAPP, Stan
    role:
      role term: creator
  name:
    name part: COLLINS, Thomas L.
  name:
    name part: HASS, Roberto A.
    role:
      role term: traductor
  type of resource: text
  origin info:
    place:
      place term: mx^
    place:
      place term: México
    publisher: McGraw-Hill Interamericana
    date issued: 1994
    issuance: monographic
  language:
    language term: spa
  language:
    language term: eng
  physical description:
    extent: 351 páginas ; 23 cm.
  table of contents: Nuevas necesidades, nuevas respuestas -- Campeones del maximarketing en ventas de productos -- Campeones del maximarketing en ventas de servicios, ventas al detalle
  target audience: specialized
  note: Stan Rapp, Thomas L. Collins; traducción Roberto A. Hass.
  note: Incluye índice, p. 347-353
  note: Beyond maximarketing: The new power of caring and daring 0070513430
  subject:
    geographic code: n-mx---
  subject:
    topic: ADMINISTRACION DE MERCADEO
  subject:
    topic: EXITO
  subject:
    topic: VENTAS
  related item:
    title info:
      title: Beyond maximarketing: The new power of caring and daring
    identifier: 0070513430
  identifier: 9701005155
  record info:
    record content source: CO-BoSNA
    record creation date: 000522
    record change date: 20260706111238.0
    record identifier: 000003427
    language of cataloging:
      language term: spa