rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Gestión de la comunicación comercial
  name:
    name part: Reinares Lara, Pedro
    role:
      role term: creator
  name:
    name part: Calvo Fernández, Sergio
  type of resource: text
  origin info:
    place:
      place term: sp^
    place:
      place term: Madrid
    publisher: McGraw-Hill
    date issued: c1999
    date issued: 1999
    issuance: monographic
  language:
    language term: spa
  physical description:
    extent: xix, 266 páginas : ilustraciones ; 24 cm.
  target audience: specialized
  note: Pedro Reinares Lara, Sergio Calvo Fernández.
  note: Incluye bibliografía
  subject:
    geographic code: e-sp---
  subject:
    topic: Ventas
  subject:
    topic: Publicidad
  subject:
    topic: Promoción de ventas
  subject:
    topic: Comunicación en mercadeo
  classification: 659.1 R364g
  identifier: 8448123131
  record info:
    record content source: CO-BoSNA
    record creation date: 010314
    record change date: 20260706111243.0
    record identifier: 000003493
    language of cataloging:
      language term: spa