rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing de servicios
  name:
    name part: Withers, Jean
    role:
      role term: creator
  name:
    name part: Vipperman, Carol
    role:
      role term: autor
  name:
    name part: Haas García, Roberto A.
    role:
      role term: traductor
  type of resource: text
  origin info:
    place:
      place term: mx^
    place:
      place term: México
    publisher: Compañia Editorial Continental
    date issued: ©2005
    date issued: 2005
    edition: Primera edición
    issuance: monographic
  language:
    language term: spa
  language:
    language term: eng
  physical description:
    extent: 181 páginas ; 24 cm.
  table of contents: Introducción a la mercadotecnia de servicios -- Elabore un plan de mercadotecia -- Búsqueda de problemas y oportunidades -- Mercadeos objetivos y posicionamiento -- El plan de acción de mercadotecnia -- Implementación del plan de acción de mercadotecnia
  target audience: general
  note: Jean Withers, Carol Vipperman ; traducción Roberto A. Haas García.
  note: Titulo original Marketing your service
  subject:
    topic: Mercadeo de servicios
  subject:
    topic: Servicio al cliente
  subject:
    topic: Comportamiento del consumidor
  classification: 658.8 W824m
  related item:
    title info:
      title: Marketing your service
  identifier: 9799702407620
  record info:
    record content source: CO-BoSNA
    record creation date: 160428
    record change date: 20260706151348.0
    record identifier: 000079604
    language of cataloging:
      language term: spa