rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Fundamentals of marketing
  name:
    name part: Santesmases Mestre, Miguel
  name:
    name part: Cruz, Óscar Louis
    role:
      role term: traductor
  type of resource: text
  origin info:
    place:
      place term: sp^
    place:
      place term: Madrid
    publisher: Ediciones Pirámide
    date issued: 2013
    issuance: monographic
  language:
    language term: eng
  language:
    language term: spa
  physical description:
    extent: 446 páginas : ilustraciones ; 24 cm.
  table of contents: Part 1: Fundamentals of marketing 1.-The dimension of marketing 2.-The market and its environment 3.-Consumer behaviour 4.-Research an information systems in marketing --- Part 2: Principles in marketing management 5.-Marketing strategy --- Part 3: The marketing-mis 6.-Porducts, services and brand management 7.- Price strategies 8.-Comunication management 9.-Strategic sales management 10.-Channel management and distribution 11.-The marketing plan --- Part 4: The principles os relationship marketing 12.-Relationship marketing and customer service management --- Part 5: Emerging marketing techniques 13.-Marketing and new tecnologies 14.-New trends in marketing.
  target audience: specialized
  note: Miguel Santesmases Mestre... [y otros.] ; translation Óscar Louis Cruz.
  note: Fundamentos de marketing
  note: Incluye referencias bibliográficas
  subject:
    topic: Marketing
    topic: Estudios de mercado
  classification: 658.8 F981f
  related item:
    title info:
      title: Economía y empresa (Pirámide)
  related item:
    title info:
      title: Fundamentos de marketing
  identifier: 9788436825435
  record info:
    record content source: CO-BoSNA
    record creation date: 150804
    record change date: 20260706151601.0
    record identifier: 000072977
    language of cataloging:
      language term: spa