http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Part 1: Fundamentals of marketing 1.-The dimension of marketing 2.-The market and its environment 3.-Consumer behaviour 4.-Research an information systems in marketing --- Part 2: Principles in marketing management 5.-Marketing strategy --- Part 3: The marketing-mis 6.-Porducts, services and brand management 7.- Price strategies 8.-Comunication management 9.-Strategic sales management 10.-Channel management and distribution 11.-The marketing plan --- Part 4: The principles os relationship marketing 12.-Relationship marketing and customer service management --- Part 5: Emerging marketing techniques 13.-Marketing and new tecnologies 14.-New trends in marketing.
Miguel Santesmases Mestre... [y otros.] ; translation Óscar Louis Cruz.