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Fundamentals of marketing /

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Bibliographic Details
Other Authors: Santesmases Mestre, Miguel, Cruz, Óscar Louis (traductor)
Format: Book
Language: English
Published: Madrid : Ediciones Pirámide, 2013.
Series: Economía y empresa (Pirámide)
Subjects:
Marketing > Estudios de mercado
Notas Contenido:
  • Part 1: Fundamentals of marketing 1.-The dimension of marketing 2.-The market and its environment 3.-Consumer behaviour 4.-Research an information systems in marketing
  • - Part 2: Principles in marketing management 5.-Marketing strategy
  • - Part 3: The marketing-mis 6.-Porducts, services and brand management 7.- Price strategies 8.-Comunication management 9.-Strategic sales management 10.-Channel management and distribution 11.-The marketing plan
  • - Part 4: The principles os relationship marketing 12.-Relationship marketing and customer service management
  • - Part 5: Emerging marketing techniques 13.-Marketing and new tecnologies 14.-New trends in marketing.

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