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|a García Fernández, María del Sol
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|a Plan e informes de marketing internacional /
|c María del Sol García Fernández.
|
| 250 |
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|a Primera edición
|
| 260 |
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|a Bogotá :
|b Ediciones de la U,
|c 2015.
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| 300 |
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|a xxvi, 175 páginas :
|b ilustraciones ;
|c 24 cm.
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|a Mercadeo y publicidad
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| 504 |
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|a Incluye referencias bibliográficas
|
| 505 |
2 |
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|a Planificación de marketing internacional -- Plan operativo y acciones de marketing internacional -- Briefing de productos y/o marcas de la internacionalización de la empresa.
|
| 650 |
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7 |
|a Mercado de exportación
|2 Armarc
|
| 650 |
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7 |
|a Mercadeo
|x Investigaciones
|2 Armarc
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| 650 |
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|a Comercio internacional
|2 Armarc
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