rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Máster en marketing
  name:
    name part: Establier, María Luisa
  name:
    name part: INSEAD (The European Institute of Business Administration)
  name:
    name part: J.L. Kellogg Graduate School of Management
  name:
    name part: London Business School
  name:
    name part: University of Pennsylvania
    name part: wharton school
  type of resource: text
  origin info:
    place:
      place term: sp^
    place:
      place term: Barcelona
    publisher: Ediciones Deusto
    date issued: 2003, ©1999
    date issued: 2003
    copyright date: 1999
    issuance: monographic
  language:
    language term: spa
  language:
    language term: eng
  physical description:
    extent: 416 páginas : ilustraciones ; 24 cm.
  table of contents: Marketing del siglo xxi -- Comprender a los consumidores -- Análisis competitivo -- Estrategia de marca -- Publicidad y ventas -- Entrada al mercado. Estrategias y nuevas tecnologías -- Venta minosrista. Venta directa -- Marketing sectorial -- Nuevos medios demarketing -- Marketing internacional
  note: Financial times [y otros] ; traducción María Luisa Establier.
  note: Título original: Mastering marketing: your single-source guide to becoming a master of marketing 0273642227
  note: Incluye refencias bibliográficas
  subject:
    topic: Mercadeo
  subject:
    topic: Mercadeo
    topic: Administración
  subject:
    topic: Análisis de mercadeo
  subject:
    topic: Mercadeo
    topic: Investigaciones
  subject:
    topic: Administración de ventas
  classification: 658.8 M939m
  related item:
    title info:
      title: Mastering marketing: your single-source guide to becoming a master of marketing
    identifier: 0273642227
  identifier: 8423420361
  record info:
    record content source: CO-BoSNA
    record creation date: 160906
    record change date: 20260706152617.0
    record identifier: 000083216
    language of cataloging:
      language term: spa